អំពីកម្មវិធី
The Mekong-Lancang region, comprising Cambodia, China, Lao PDR, Myanmar, Thailand, and Viet Nam, represents one of the world’s most vibrant subregions, rich in cultural diversity, ecological heritage, and socio-economic potential.
Tourism has long played a critical role in enhancing regional connectivity, fostering economic integration, and advancing people-to-people exchanges among the six countries. However, as the tourism landscape continues to evolve in response to environmental, technological, and societal transformations, so too must the region’s approach to inclusive participation and leadership in tourism development.
Youth as Drivers of Change
In this context, the Mekong-Lancang Cooperation (MLC) framework increasingly recognizes the need to harness the potential of youth as drivers of sustainable and resilient tourism.
Youth across the region are not only digital natives and early adopters of innovation, but also passionate advocates for cultural preservation, environmental protection, and inclusive growth. They possess the creativity, adaptability, and energy to shape a tourism future that reflects the values of equity, responsibility, and cross-border collaboration.
The MLC Youth Tourism Ambassador initiative is introduced as a strategic platform to formalize and amplify youth participation in regional tourism cooperation. Envisioned as a non- political, youth-led, and culturally grounded network, the Ambassadors will serve as influencers, peer educators, community liaisons, and storytellers who champion the principles of sustainable tourism while promoting regional understanding and solidarity. Unlike symbolic or honorary ambassadorial roles, the MLC Youth Tourism Ambassador will be an action-oriented designation, grounded in knowledge, capacity, and commitment.
These Ambassadors will help raise awareness of responsible travel, foster intercultural exchange, and support the visibility of community-based and youth-led tourism initiatives across the MLC countries. They will also function as grassroots communicators, translating regional policy objectives into narratives and actions that resonate with local communities and fellow youth.
The Foundational Leadership Workshop
The MLC Youth Tourism Ambassador Leadership Workshop will serve as a foundational step in this journey, provide foundational training, and activate a regional peer network. This will ensure that the Ambassador role is not only aspirational, but also operational, supported by capacity- building, collaborative activities, and shared ownership across countries. However, the long-term ambition extends beyond the workshop, aiming to embed the Youth Ambassador initiative within broader MLC tourism mechanisms, ensuring continuity, visibility, and impact.
បេសកកម្ម និងគោលបំណង
The MLC Youth Tourism Ambassador initiative is designed as a comprehensive program aimed at nurturing, empowering, and mobilizing young leaders across the Mekong-Lancang region to actively contribute to sustainable tourism development, regional integration, and cultural exchange. By cultivating a vibrant network of youth ambassadors, the initiative seeks to mainstream youth perspectives into tourism governance and foster innovation, resilience, and inclusivity within the sector.
គោលបំណងរួម
To establish a sustainable and dynamic platform that empowers youth to become influential leaders, advocates, and innovators in the Mekong-Lancang tourism sector, thereby contributing to the long-term sustainability, resilience, and inclusivity of regional tourism.
គោលបំណងជាក់លាក់
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